Los Angeles stylist Ken Pavés and celebrity Jessica Simpson have teamed up to promote their line of extensions called ‘hairDo.’ The hairpieces are manufactured by Hair U Wear, the company that produces the popular Gabor wigs, Raquel Welch hairpieces, and P.O.P (Put On Pieces) hair additions.
Jessica’s chameleon-like style was the inspiration behind the line of extensions. As her stylist and friend, Pavés created clip-in pieces to further enhance Jessica’s hairstyles, and to give average women the tools to have celebrity hair. Each style of hairDo is based on styles Jessica wears frequently.
Jessica is a walking billboard and this business partnership has proven wildly successful in the one-billion-dollar-a-year extension industry. HairDo celebrated its second anniversary in January 2008.
HairDo was most recently cited as an alternative solution to thinning hair in the article "In the Thick of It", Ladies Home Journal April 2008. They were also featured in Seventeen magazine’s March 2008 edition in the article "Hot Styles for Spring".